Featured Projects

Alpha Zero

Forthcoming – Specialist retail fascia, and production infrastructure, for the sale of customised espresso machines for home and small office use.

Alpha Zero

Barista Life 2017

In response to industry demand and many baristas concerns, we’re mapping career paths and challenges in the UK specialty coffee industry over 2017.

Barista Life 2017

Cascading Decisions

Employing the methodology developed in our own businesses we consult to other companies, primarily with consumer-focused brands, to either help them unpick their current challenges or take the next step on their journey. Always starting with insight and data, our approach is identify the crux and to get the roadmap straight.

Cascading Decisions is currently not taking on new clients until January 2018


Ad hoc and regular writing for a variety of publications and outlets, mainly on food and beverages with an emphasis on tasting.

Caffeine • Faema • Whisky Quarterly • World’s Best Spirits

Home Institute

Consumer-focused homewares retailer with an emphasis on design-led, functional products for the contemporary home or office. Many items are imported directly from specialist producers or makers in Japan, Scandinavia, North America and Europe. Started with sole focus on the UK market and now ships (almost) worldwide.

Home Institute


Beverage judge at various events and competitions including the Climpson & Sons Coffee Champs and the Great Taste Awards.

United Baristas

Addressing needs in the coffee industry by building platform-based solutions. Our Marketplace facilitates the sale of used coffee equipment, such as espresso machines, while the Workshop is a nationwide directory of coffee-equipment engineers and suppliers to encourage better maintenance and easier servicing.

United Baristas • Marketplace • Workshop